Terms of Service

Terms of Service

Digital Photo Work Ltd trading as FotoWork UK  |  Company No. 05865181  |  Last updated: April 2026

Please read these Terms of Service carefully before using our website or engaging our services. By visiting fotoworkuk.com or instructing us to carry out any work, you confirm that you accept these terms and agree to be bound by them.

1. Who We Are

FotoWork UK is the trading name of Digital Photo Work Ltd, a company registered in England and Wales. Our registered company number is 05865181. Our principal place of business is 29B Dollis Park, Finchley, North London, N3 1HJ.

We are a specialist digital marketing agency with over 20 years of experience helping small and medium-sized businesses across North London and Hertfordshire grow their visibility on Google. Our core expertise is Local SEO, Google Maps SEO, WordPress SEO, Technical SEO, and bespoke WordPress web design.

References to “we”, “us”, or “our” throughout these terms refer to Digital Photo Work Ltd. References to “you” or “the client” refer to the individual or business engaging our services or visiting our website.


2. Definitions

The following terms carry the meanings set out below when used in this document.

  • Agreement — the contract between us and you, comprising these terms, any signed proposal, and any scope of work document we have issued.
  • Services — the digital marketing, SEO, web design, or related services described in a proposal or scope of work document issued by us.
  • Website — the website located at fotoworkuk.com and any associated pages or subdomains.
  • Client Materials — any content, images, data, credentials, or other materials you supply to us for use in delivering the Services.
  • Deliverables — any reports, web pages, written content, or other outputs we produce specifically for you as part of the Services.
  • Third-Party Tools — external platforms or software used in delivering the Services, including Google Search Console, Google Analytics, Google Business Profile, WordPress, and hosting providers.
  • Retainer — an ongoing monthly service arrangement, billed in advance on a recurring basis.
  • Project Work — a one-off or time-bound engagement delivered under an agreed specification and fixed or estimated price.

3. Scope of Services

The services we provide are set out in a written proposal, scope of work, or retainer agreement issued to you before work begins. We carry out those services with reasonable care and skill, in line with good industry practice.

The services we provide include, but are not limited to:

  • Local SEO strategy and implementation for North London and Hertfordshire businesses
  • Google Business Profile optimisation and Google Maps SEO
  • WordPress SEO, on-page optimisation, and Technical SEO
  • WordPress website design and development
  • Website audits and compliance reviews
  • Keyword research and content strategy
  • Premium WordPress hosting and ongoing site support
  • WooCommerce shop building and setup
  • CMS migration to WordPress
  • Email marketing setup and management

Any work that falls outside the agreed scope requires a separate written quotation and your approval before we proceed. We will notify you in writing when scope changes arise.

You work directly with our senior specialist throughout the engagement. We do not use account managers or handoff your account to junior staff.


4. Quotations and Proposals

All quotations and proposals are valid for 30 days from the date of issue, unless otherwise stated in writing. A quotation does not constitute a binding agreement until accepted by you in writing (including by email) and confirmed by us.

Estimated timelines and projected outputs are indicative only. They do not form part of a legally binding guarantee unless explicitly confirmed in a separate written commitment.

How to accept a proposal Proposals can be accepted by replying by email to info@fotoworkuk.com, signing any attached agreement, or making the initial payment requested. Any of these actions constitutes your acceptance of these terms.

5. Payment Terms

Monthly Retainer Services

Our monthly retainer services are offered at three tiers: Basic (£550 per month), Growth (£850 per month), and Ultimate (£1,400 per month). The scope of each tier is set out in your proposal. Retainer fees are invoiced in advance at the start of each billing period. Payment is due within 14 days of the invoice date, unless agreed otherwise in writing.

Project Work

For one-off projects, including WordPress web builds and technical audits, we require a deposit of 50% of the agreed project fee before work commences. The remaining balance is due on completion of the project, prior to final delivery of files or going live.

Late Payment

Where payment is not received by the due date, we reserve the right to:

  • Suspend work or withhold delivery of Deliverables until the outstanding balance is cleared
  • Charge statutory interest on overdue amounts at 8% per annum above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998
  • Recover reasonable debt recovery costs

Accepted Payment Methods

We accept payment by bank transfer (BACS) to the account details provided on our invoices. All fees are quoted and invoiced in pounds sterling (GBP) and are exclusive of VAT where applicable.

Important: Non-refundable work Work already carried out — including research, audits, strategy documents, written content, and technical changes already applied to your site — is non-refundable. If you cancel part-way through a project or retainer period, you remain liable for the cost of work completed to that point.

6. Client Responsibilities

To allow us to deliver the Services effectively, you agree to:

  • Provide accurate, complete, and up-to-date information when requested
  • Supply access credentials — including Google Search Console, Google Analytics, Google Business Profile, WordPress admin, and domain registrar — in a timely manner
  • Respond to requests for content, feedback, or approvals within a reasonable timeframe. Delays caused by late responses may affect delivery timelines and we accept no liability for shortfalls arising from this
  • Ensure that any Client Materials you provide (including text, images, logos, and trademarks) are legally yours to use and do not infringe the rights of any third party
  • Notify us promptly of any changes to your business, website, or circumstances that may affect the work we are carrying out
  • Refrain from making changes to areas of your website or Google Business Profile that we are actively working on without first informing us. Uncoordinated changes to live pages or GBP listings can conflict with our work and may affect rankings

Failure to meet these responsibilities may affect our ability to deliver agreed outcomes. We will not be held liable for any resulting delays or shortfalls where the cause lies with the client.


7. Intellectual Property

Ownership of Deliverables

On receipt of full payment for the relevant work, ownership of bespoke Deliverables we create for you — including web pages, written content, and design assets — transfers to you. Until full payment is received, all intellectual property rights in those Deliverables remain with us.

Our Pre-existing Materials

Any tools, templates, frameworks, code libraries, methodologies, or processes we use in delivering the Services that were developed independently of your engagement remain our intellectual property at all times. You receive a licence to benefit from such materials where they are embedded in your Deliverables, but not ownership of them.

Your Materials

You retain ownership of all Client Materials you provide. By supplying them, you grant us a non-exclusive licence to use them solely for the purpose of delivering your Services.

Portfolio and Case Studies

Unless you notify us in writing otherwise, we reserve the right to reference our work for you in our portfolio, case studies, and marketing materials on fotoworkuk.com and fotowork.co.uk. We will not disclose commercially sensitive information without your explicit consent.


8. Confidentiality

Both parties agree to treat as confidential any proprietary or sensitive information received from the other party in connection with the Services. This obligation does not apply to information that:

  • Is or becomes publicly available through no fault of the receiving party
  • Was already known to the receiving party before disclosure
  • Is independently developed without reference to the confidential information
  • Is required to be disclosed by law, court order, or regulatory authority

Our confidentiality obligations do not prevent us from sharing information with contractors or team members who need it to assist in delivering your Services, provided they are bound by equivalent confidentiality obligations.


9. Third-Party Services

Many of the services we deliver depend on third-party platforms, including Google Search, Google Business Profile, WordPress, web hosting providers, and various SEO tools. We have no control over the policies, pricing, uptime, or changes made by these third parties.

We accept no liability for changes made by third-party platforms that affect your website’s performance, visibility, or rankings, including:

  • Google algorithm updates that affect organic or local search positions
  • Changes to Google Maps or Google Business Profile policies and features
  • WordPress core, plugin, or theme updates that affect site functionality
  • Hosting provider downtime, speed issues, or security incidents
  • Suspension or modification of your Google Analytics or Google Search Console access by Google

Where third-party costs (such as plugin licences, hosting fees, or tool subscriptions) form part of your package, we will make this clear in your proposal.


10. SEO and Results Disclaimer

No guarantees of ranking positions No responsible SEO provider can guarantee specific positions in Google search results. Any agency that does should be treated with significant caution.

Search engine rankings are determined solely by algorithms controlled by Google and other search engines. These algorithms change frequently and without notice. While we bring 20 years of specialist experience to every engagement and apply proven, ethical techniques to improve your visibility, we cannot and do not guarantee:

  • Specific positions in Google organic search results
  • Specific positions in the Google Maps local pack
  • Specific volumes of website traffic, phone enquiries, or revenue
  • Exact timelines for when improvements will appear in search results

We report on progress transparently, typically on a monthly basis. We work consistently and proactively to improve your visibility and will advise you if our strategy needs to change in response to algorithm updates, competitor activity, or changes in your market.

Our goal is always to make your business more visible to the customers who are already searching for your services in your local area. One new client from Google can often cover months of your investment with us.


11. Limitation of Liability

To the fullest extent permitted by applicable law, our total liability to you for any loss, damage, or claim arising out of or in connection with the Services or these terms will not exceed the total fees paid by you to us in the three months immediately preceding the event giving rise to the claim.

We are not liable under any circumstances for:

  • Loss of revenue, profit, or anticipated savings
  • Loss of business, contracts, or commercial opportunities
  • Indirect or consequential losses of any kind
  • Losses arising from changes to or outages on third-party platforms
  • Damage caused by your own actions, your hosting provider, or any third party acting on your instructions
  • Data loss caused by factors outside our direct control

Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the laws of England and Wales.


12. Cancellation and Termination

Monthly Retainer Services

Either party may end a monthly retainer arrangement by giving 30 days written notice prior to the next billing date. Notice must be sent by email to info@fotoworkuk.com. Fees already paid for the current billing period are not refundable upon cancellation.

Project Work

If you wish to cancel a project that is already underway, you must notify us in writing without delay. You remain liable for the cost of all work completed to the point of cancellation. The deposit paid is non-refundable.

Termination by Us

We reserve the right to suspend or terminate the Services immediately if:

  • Payment remains outstanding more than 30 days after the due date
  • You breach these terms in a material way and do not remedy the breach within 14 days of written notice from us
  • You become insolvent, enter administration, or make arrangements with creditors
  • You ask us to carry out work we reasonably believe to be unlawful, contrary to Google’s Webmaster Guidelines, or likely to cause harm to your website’s standing in search

After Termination

On termination, we will give you access to any Deliverables that have been paid for in full. We are not obligated to transfer hosting accounts, third-party tool accounts, or domain assets registered in our name unless this has been agreed in writing in advance.


13. Dispute Resolution

If a concern arises, we ask both parties to make a genuine attempt to resolve it informally before pursuing any formal route. Please contact us in writing at info@fotoworkuk.com with a clear summary of your concern.

We will acknowledge your communication within five working days and aim to propose a resolution within 14 working days of receipt.

If informal resolution is not possible, both parties agree to consider mediation before commencing legal proceedings. This does not affect your right to pursue legal action at any time.


14. Privacy and Data Protection

We are committed to handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

When you contact us, engage our services, or use our website, we may collect and process your name, email address, telephone number, business address, and any other information you provide in the course of our working relationship. We use this information to fulfil our contractual obligations, manage client communications, and improve our services. We do not sell your data to third parties.

For full details of how we collect, use, store, and protect your data, and how to exercise your rights under data protection law, please see our Privacy Policy at fotoworkuk.com/privacy-policy/.


15. Website Use

Access to fotoworkuk.com is provided free of charge for general information purposes. We may withdraw, update, or amend the website or its content at any time and without notice.

You agree not to:

  • Use the website in any way that violates applicable law or regulation
  • Attempt to gain unauthorised access to any part of the website, its server, or connected databases
  • Reproduce, copy, or distribute any content from the website for commercial purposes without our written permission
  • Transmit unsolicited promotional or marketing material through any contact form or communication channel on the site

The content on our website is provided for general information only and does not constitute professional advice. Links to third-party websites are provided for convenience; we are not responsible for their content or policies and inclusion of a link does not constitute an endorsement.


16. Governing Law

These Terms of Service and any Agreement formed under them are governed by the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the courts of England and Wales for the resolution of any dispute or claim arising out of or in connection with these terms.


17. Changes to These Terms

We may update these Terms of Service from time to time to reflect changes in the law, our services, or our business practices. The date at the top of this page will be updated whenever material changes are made.

For existing clients, we will give notice by email before material changes take effect. Continued use of our services after the effective date of any update constitutes acceptance of the revised terms.


18. Contact Us

All questions, concerns, or requests relating to these Terms of Service should be directed to us in writing using the details below. We will respond within five working days.

Digital Photo Work Ltd

Trading as
FotoWork UK
Company No.
05865181
Address
29B Dollis Park, Finchley, North London, N3 1HJ
Email
info@fotoworkuk.com
Telephone
020 3355 8773
Website
fotoworkuk.com

These Terms of Service were last reviewed in April 2026.
Digital Photo Work Ltd is registered in England and Wales (Company No. 05865181).

© 2025 Local SEO and Digital Marketing Agency - North London
Privacy policy
Terms of conditions